Critical Mistakes That Are Costing Your Business (And How to Fix Them) Most business owners think that having a website automatically helps their business grow. Unfortunately, that couldn’t be further from the truth if your website was built on platforms like Wix, GoDaddy, or WordPress, or if you hired a high-priced website development company. In reality, many businesses are unknowingly paying good money to hurt their online presence, while thinking they’re investing in their success.  Here’s what every business owner needs to know to avoid wasting thousands and ensure your website is actually helping — not harming — your business. The Two Common (But Flawed) Website Paths Most Businesses Take Path 1: Cookie-Cutter Websites (Wix, GoDaddy, WordPress) These platforms are popular because they seem cheap and easy to use. But the hidden costs and technical problems they bring could be costing your business much more than you realize. Bloated Code Slows Your Site Down: These platforms are known for bloated code, slow speeds, and limited SEO features. All of these factors hurt your chances of ranking well on Google and delivering a smooth user experience to potential customers. Poor Security Risks Your Business: Because millions of sites use the same code and plugins, they are prime targets for hackers. Constant security patches and plugin updates leave your site vulnerable. Plugin Chaos: Even basic features often require plugins, which break after updates or become incompatible. Constant troubleshooting wastes your time and impacts performance. SEO Struggles: Search engines prefer fresh, unique code. When your site looks and feels like thousands of others, it’s harder to rank. Path 2: Expensive Website Development Companies At the opposite end of the spectrum, some businesses pay $10,000 to $25,000 for custom-built websites. While they may look polished, these websites also come with serious downsides: Sky-High Upfront Costs: Custom websites typically start at $10,000 and go up to $25,000+. Expensive Monthly Maintenance Fees: Most website development companies charge between $300 and $600 per month for maintenance, which usually covers only 2-3 hours of updates. Overage Charges Add Up Quickly: Once you exceed the included hours, expect to pay $100 to $200 per hour for every small edit or update. Frustrating Delays: Even basic updates can take days because you’re fully dependent on the developer. The Bottom Line Whether you go cheap or pay top dollar, both approaches often leave business owners with: A slow, poorly optimized website. Constant security risks. A site that’s invisible to search engines. Excessive fees for even minor updates. You’re paying money to hurt your own online presence. Introducing a Smarter, More Affordable Way In Part 2 , we’ll show you how Mercier Marketing Group’s AWS-hosted websites solve all these problems at a fraction of the cost — without bloated code, endless fees, or confusing update processes. We’ll also show you how our clean-coded, SEO-friendly templates , created by professional developers, give you a real competitive edge. Stay tuned for Part 2 — Why Managing Your Own Website Is Easier Than You Think (and Saves You Thousands) Sources Clutch.co, Average Cost of Website Development in the U.S. (2024) Forbes, How Much Does a Website Cost in 2024? WebFX, Website Maintenance Costs Breakdown (2024) Google Search Central, How Site Speed & Security Impact Rankings (2024)

Introduction If you're new to Search Engine Optimization (SEO), you're in the right place! SEO is the foundation of online visibility, helping businesses rank higher on search engines like Google and attract more potential customers. As we move into 2025, having a strong SEO strategy early in the year can set your business up for long-term success. In this guide, we'll break down the fundamentals of SEO and show you how to get started. Plus, if you want expert help, Mercier Marketing Group is here to elevate your SEO game! What Is SEO? SEO is the process of optimizing your website to improve its visibility on search engines. The goal is to rank higher in search results so more people can find your business when they search for relevant keywords. SEO involves various strategies, including keyword optimization, content creation, technical improvements, and link building. The Three Main Pillars of SEO 1. On-Page SEO On-page SEO refers to optimizing the content and structure of your website to make it more search engine-friendly. Key elements include: Keyword Research : Finding relevant terms your audience is searching for. Title Tags & Meta Descriptions : Writing compelling and keyword-rich titles and descriptions. Quality Content : Creating valuable, informative, and engaging content that answers users' questions. Internal Linking : Connecting different pages within your site to improve navigation and authority. Mobile Optimization : Ensuring your site is mobile-friendly, as most searches happen on smartphones. 2. Off-Page SEO Off-page SEO focuses on building your website’s credibility and authority through external factors, such as: Backlinks : Earning links from reputable websites to boost your domain authority. Social Signals : Engaging with your audience on social media to drive traffic. Guest Blogging : Writing articles for other authoritative websites to increase exposure. 3. Technical SEO Technical SEO ensures that your website is easy for search engines to crawl and index. Important factors include: Site Speed : Faster websites rank better and offer a better user experience. Secure Website (HTTPS) : Security is a ranking factor, so an SSL certificate is essential. Structured Data : Using schema markup to help search engines understand your content better. XML Sitemaps & Robots.txt : Helping search engines crawl and index your site efficiently. Why Ranking Early in the Year Matters Starting the year with strong SEO ensures that your business gains momentum early, leading to higher rankings and increased traffic. Here’s why prioritizing SEO now is crucial: Long-Term Results : SEO takes time, so early optimization means more benefits throughout the year. Competitive Edge : Getting ahead of competitors before they optimize gives you an advantage. More Leads & Sales : Higher visibility leads to more potential customers finding your business. SEO Alone Isn’t Enough – You Need a Great Website Too Great SEO isn’t enough on its own—you also need a well-designed website to support your SEO efforts. At Mercier Marketing Group , we design websites that drive SEO success through smart layouts and optimized structures. SEO-Friendly Layouts : A website's structure plays a crucial role in making it easier for search engine spiders to crawl and index your pages. User Experience & Engagement : A well-structured site keeps visitors engaged, reducing bounce rates and boosting rankings. Fast, Mobile-Optimized Designs : Google prioritizes speed and mobile-friendliness, and so do we. Great content is not enough. SEO also requires a smart layout to make it easier for search engine spiders to crawl. Trust an expert to ensure your website is SEO-satisfactory. Need Help with SEO? We've Got You Covered! SEO can be overwhelming, especially with constantly changing algorithms and best practices. That’s where Mercier Marketing Group comes in! Our SEO Plus and SEO Platinum plans provide everything you need to dominate search results, from keyword research and content optimization to technical SEO improvements and ongoing performance tracking. 🚀 Let’s Get Your Business Ranking! Schedule a FREE Marketing Strategy Session today and grab our FREE 7-step marketing guide to kickstart your SEO journey. 📞 (321) 345-9366 🌐 www.MercierMarketingGroup.com Final Thoughts SEO is a powerful tool that can drive sustainable growth for your business. By focusing on the three pillars of SEO—On-Page, Off-Page, and Technical—you can improve your website’s visibility, attract more customers, and stay ahead of the competition. Whether you're just getting started or need expert guidance, Mercier Marketing Group is here to help you navigate the world of SEO and achieve long-term success. Ready to take your SEO to the next level? Contact us today and let’s make 2025 your best year yet!

Is Your Business Set Up to Thrive or Just Survive in 2025? As we step into 2025, businesses are facing a fast-changing world with new technology, changing customer needs, and growing competition. The question is: will your business thrive or just survive? This blog is full of simple, useful tips to help you move forward, even if marketing isn’t your strong suit. Why Digital Transformation Matters Digital transformation may sound fancy, but it simply means using tools and tech to make your business run better, help your customers more, and keep up with competitors. In 2025, it’s a must for businesses that want to grow. Simple Steps to Start: Get Reliable Hosting: Your website should load fast and work smoothly. We recommend AWS hosting for speed and reliability. Connect with Your Audience: Use social media ads and posts to speak directly to your customers. Automate Busy Work: Save time by automating repetitive tasks, like scheduling social media posts or managing your blog/content calendar. How to Make Smarter Decisions with Data Data isn't just information, it helps you make better business choices. Knowing what your customers like and where you’re succeeding (or struggling) is key to growth. Simple Steps to Use Data: Check Your Stats: Tools like Google Analytics show what’s working and what’s not on your website. Focus on What Matters: Identify a few key goals—like more sales or better customer reviews—and track your progress. Stay Ahead: Predict trends by paying attention to your numbers and adjusting before problems arise. Why Marketing Is Your Growth Engine Marketing isn’t just about ads—it’s how people find and trust your business. To grow, you need to use a mix of free and paid strategies to reach the right people. Simple Steps to Start: Boost Your SEO: SEO means making your website easy to find on Google. Many factors influence SEO, and improving it requires consistency and strategy. For example: Social Media Posts: Consistently sharing engaging content on platforms like Instagram, LinkedIn, Facebook, and Google Business Profile helps drive traffic to your site. Regular updates on these platforms not only increase visibility but also build trust with your audience. Trending Hashtags: Using relevant hashtags can expand your reach and improve visibility. Online Directory Listings: Ensuring your business information is accurate and consistent across platforms like Google Business Profile and Yelp improves your local SEO. Blogs on Your Website: Regularly publishing blogs not only informs your audience but also adds fresh content, which search engines love because it signals that your site is active, relevant, and valuable to users. Search engines prioritize websites that are updated with meaningful and high-quality content. This can significantly boost your rankings, drive organic traffic, and establish your business as a trusted source of information. In fact, websites with blogs generate 67% more leads than those without, proving the power of consistent and relevant blog content in attracting and retaining customers. Website Improvements: Updating title tags and meta descriptions with relevant keywords can significantly boost your search rankings. In fact, Google considers websites that are updated regularly with fresh SEO content to be more relevant to users, which can improve your site’s visibility in search results. SEO is a mix of many elements working together. To understand SEO in greater detail—including how to master these strategies—check out our upcoming blog, where we’ll break down all the must-know SEO tactics for 2025. Try Targeted Ads: Platforms like Google Ads and Meta Ads let you reach the right customers without wasting money. Be Social: Regularly post on Instagram, Facebook, LinkedIn, and Google Business Profile to stay in front of your audience. Sharing updates, engaging content, and industry news on these platforms keeps your brand visible and builds trust with your audience. Make Your Online Store Shine If you sell products or services online, having an easy-to-use store is essential. Customers expect convenience and speed. Simple Steps to Upgrade: Make It Mobile-Friendly: Most people shop on their phones, so your site should work perfectly on smaller screens. Add Subscriptions: Offer recurring payments for products or services to keep customers coming back. Simplify the Checkout: The easier it is to buy, the more people will complete their purchase. Start Fresh The start of a new year is the perfect time to set your business up for success. It's a chance to plan and act on your big goals for 2025. Simple Steps to Kick Off the Year: Look Back: What worked last year? What didn’t? Use that info to plan better. Set Goals: Decide what you want to achieve—more sales, new customers, or better online reviews. Launch a Campaign: Start the year strong by running a new marketing campaign to attract attention. Build a Strong Foundation Your business needs a solid base to grow. That means having a great website, being easy to find online, and making sure your marketing basics are covered. Simple Steps to Strengthen Your Base: Upgrade Your Website: Fast, reliable, and user-friendly sites keep customers happy. Claim Your Listings: Make sure you show up on Google and other directories. Focus on SEO: Better search rankings mean more customers find you when they need you. Why Partner with a Marketing Agency? Trying to do everything yourself can be overwhelming, especially when marketing isn’t your specialty. Partnering with Mercier Marketing Group gives you the tools and expertise to succeed without the stress. Why Choose Us? 21+ Years of Experience: We know what works. Tailored Solutions: From SEO to social media, we create plans that fit your business. Scalable Services: We grow with you, whether you’re just starting or expanding. Free Resources: Book a free strategy session or request our free 7-step marketing guide to start strong. Don’t Go It Alone in 2025 Success in 2025 takes more than good ideas—it takes action. By focusing on the steps above, you’ll set yourself up to thrive, not just survive. And if you need help, we’re here to make the process easy and effective. Let us handle the hard stuff while you focus on running your business. Schedule a free strategy session with Mercier Marketing Group today, and let’s make 2025 your best year yet. Let’s chat! Call us at (321) 345-9366 or visit us at 🌐 www.MercierMarketingGroup.com .

Discover why a digital marketing strategy is essential for business growth. Learn how SEO, PPC, and online visibility can boost success while avoiding costly consequences.

This blog explores the various ways in which social media marketing proves to be a cost-effective option for businesses.

Discover how a social media marketing agency can help your business thrive! Explore 10 powerful benefits of Facebook marketing to boost engagement, reach, and sales.

Master Local SEO in 2024 with this definitive guide! Learn expert strategies, boost your online visibility, attract local customers & grow your business effectively.

In this article, we’ll explore the top 15 essential elements of successful website design and show you how we can help elevate your online presence.

In this article, we will discuss why having an online presence is essential for your business and how it can benefit you in the long run.